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2016 - 2023

Head of UX /
Senior Digital Product Designer

In 2013, Freeletics began disrupting the fitness industry, a multi-billion-dollar industry previously dominated by stationary gyms and exclusive personal trainers. Today, after growing globally for the first five years as a bootstrapped startup, Freeletics is the leading provider of AI-based fitness and lifestyle coaching. With a community of 55 million users, and an expanding product portfolio, Freeletics has become one of the fastest-growing fittech companies in the world.


Responsibilities

  • Leading and mentoring the UX team, fostering professional growth and skill development

  • Guiding the UX design process, promoting human-centered design and innovation

  • Defining the product's UX vision, collaborating with executive leadership to refine it

  • Aligning UX strategy with product vision and business goals, ensuring team understanding

  • Presenting design concepts to stakeholders, gaining support for decisions

  • Directing strategic user research to shape product vision and strategy

  • Analyzing feedback and metrics for user experience enhancement

  • Establishing consistent UX design principles across projects

  • Managing budgets, timelines, and resources for strategic alignment and quality execution


UX Team

1 Design Manager

7 Digital Product Designers

1 Research Manager

3 User Researchers

1 Content Designer


let's connect

2016 - 2023

Head of UX /
Senior Digital Product Designer

In 2013, Freeletics began disrupting the fitness industry, a multi-billion-dollar industry previously dominated by stationary gyms and exclusive personal trainers. Today, after growing globally for the first five years as a bootstrapped startup, Freeletics is the leading provider of AI-based fitness and lifestyle coaching. With a community of 55 million users, and an expanding product portfolio, Freeletics has become one of the fastest-growing fittech companies in the world.


Responsibilities

  • Leading and mentoring the UX team, fostering professional growth and skill development

  • Guiding the UX design process, promoting human-centered design and innovation

  • Defining the product's UX vision, collaborating with executive leadership to refine it

  • Aligning UX strategy with product vision and business goals, ensuring team understanding

  • Presenting design concepts to stakeholders, gaining support for decisions

  • Directing strategic user research to shape product vision and strategy

  • Analyzing feedback and metrics for user experience enhancement

  • Establishing consistent UX design principles across projects

  • Managing budgets, timelines, and resources for strategic alignment and quality execution


UX Team

1 Design Manager

7 Digital Product Designers

1 Research Manager

3 User Researchers

1 Content Designer


let's connect

2016 - 2023

Head of UX /
Senior Digital Product Designer

In 2013, Freeletics began disrupting the fitness industry, a multi-billion-dollar industry previously dominated by stationary gyms and exclusive personal trainers. Today, after growing globally for the first five years as a bootstrapped startup, Freeletics is the leading provider of AI-based fitness and lifestyle coaching. With a community of 55 million users, and an expanding product portfolio, Freeletics has become one of the fastest-growing fittech companies in the world.


Responsibilities

  • Leading and mentoring the UX team, fostering professional growth and skill development

  • Guiding the UX design process, promoting human-centered design and innovation

  • Defining the product's UX vision, collaborating with executive leadership to refine it

  • Aligning UX strategy with product vision and business goals, ensuring team understanding

  • Presenting design concepts to stakeholders, gaining support for decisions

  • Directing strategic user research to shape product vision and strategy

  • Analyzing feedback and metrics for user experience enhancement

  • Establishing consistent UX design principles across projects

  • Managing budgets, timelines, and resources for strategic alignment and quality execution


UX Team

1 Design Manager

7 Digital Product Designers

1 Research Manager

3 User Researchers

1 Content Designer


let's connect

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© np.design 2024

hello@np.design

Privacy

LinkedIn