hello.
i'm natalia.

hello.
i'm natalia.

hello.
i'm natalia.

With over 10 years of experience, I'm an experienced UX leader and mentor, passionate about bringing the best out of individuals and projects to create experiences that have real impact. Guided by empathy and a keen eye for detail, I am dedicated to building innovative solutions that merge business needs with the needs of humans.

With over 10 years of experience, I'm an experienced UX leader and mentor, passionate about bringing the best out of individuals and projects to create experiences that have real impact. Guided by empathy and a keen eye for detail, I am dedicated to building innovative solutions that merge business needs with the needs of humans.

Let's collaborate and build experiences that make a difference.

Let's collaborate and build experiences that make a difference.

Let's collaborate and build experiences that make a difference.

  • Stephen M. Walker II

    Co-Founder & CEO @ Klu.ai

    Natalia is one of the best design leaders I've worked with – and I would hire again and/or work with her in the future. If you're reading this, do yourself a favor: hire her.

  • Nina Zimmermann

    CEO @ kununu

    She has an ability to grasp user needs while always being able to translate them into business needs. Natalia knows how to make user experience and design a key differentiator to a companies success.

  • Peter Just, PhD

    Head of Science & Customer Experience @ SevenCooks

    tl,dr: Your project will be better with Natalia on board! Natalia cuts through the BS, drawing on her vast experience with Product Thinking and User Centric Design, to ask the truly relevant questions.

  • Hugo Marinho

    Engineering Manager @ Freeletics

    She faced every challenge with a can-do attitude that influenced the whole team. Her understanding of the user and ability to challenge and communicate across disciplines was fundamental to keep us on the right track.

  • Philipp Sackl-O’Neill

    Co-Founder PUSH UX

    Natalia is a rare talent in the UX space. She has the unique ability to think strategically and tactically at the same time. This makes her an excellent contributor at all levels of product creation.

  • Nata Suu.eth

    Senior UX Designer @ FLOWFACT

    Natalia was a constant mentor for me and the best manager I have had so far. She has an incredible understanding of product, user needs, and overall design strategy. She can break down complex problems and dive into creative solutions.

  • Philipp Hagspiel

    Managing Director @ Freeletics

    Natalia is a true design professional with vast expertise across the whole UX spectrum and she knows how to lead a diverse group of UX specialists both directly and indirectly. Having Natalia as a leader in any product team is a great advantage.

  • Kornelius Brunner

    Chief Product Officer @ FTAPI Software

    One of Natalia's notable strengths is her ability to understand the underlying issues behind a problem. She approaches challenges with a thoughtful and analytical mindset, which allows her to develop innovative solutions that provide long-term value.

  • Daniel Sobhani

    CEO @ Freeletics

    I have always appreciated Natalia and our collaboration. Natalia's team loved her as a leader and mentor. She successfully managed to combine deep user understanding with UX strategy and business goals. Her work ethic, communication and commitment were exceptional.

  • Monica Giambitto

    Head of Engineering @ Beyond

    She was able to carve order from chaos, guiding the leadership group in identifying our objectives and tying them back to the mission and a vision for the team. Working with her you get not only a brilliant Product expert, but also a natural leader.

  • Sally Kühnlein

    Research Manager @ Freeletics

    Throughout the 4 years that I worked with Natalia, I was increasingly impressed by how she approached her work and cooperated with people. Natalia brought new ideas, her energy and optimism to the team, which had very positive effects.

  • Wesley Stuurman

    Senior Product Manager @ Google

    Natalia is an incredibly talented and gifted design professional. Creative, hard working and very quick to grasp user problems and develop end to end solutions for these problems. I hope to work with Natalia again in the future!

  • Yannick Brillet

    Managing Director @ Freeletics

    Natalia's understanding of UX methodologies goes deep and provides the team with state-of-the-art approaches to the work. She is a team first professional that is able to inspire her team to do their best work, and it's clear that she genuinely cares about their success.

  • Julián Genoud

    Product Manager @ Meta

    Natalia is simply one of the most well-rounded designers I have ever had the pleasure of working with and an A-player. Natalia has a unique ability to understand and relate to people, which made her an excellent manager and a key team player.

  • Pratik Renuse

    TEDx Speaker | Mentor at Techstars

    Natalia is a very helpful and considerate mentor. She took time to deeply understand the project bottlenecks, and then gave her suggestions which were very valid. She is genuinely passionate about helping and seeing others grow. Highly recommend her as a mentor.

  • Wolfgang Würth

    Head of Brand @ smart

    In short: Natalia is a complete UX rockstar and a joy to work with. The research and experimental work on new audiences and user behavior were great and the work on STÆDIUM added clarity to wild and fast product development in its early stage.

  • Florian (Fritz) Friesinger

    Senior Product Designer @ Ada Health

    In moments of high demand and uncertainty, she has a unique gift for maintaining composure, steering the team in the right direction, and igniting its enthusiasm for the possibilities ahead.

  • Ana Popa

    Lead Market Researcher at Taxfix

    Natalia has a unique ability to dive deep into product challenges and transform these into strategic roadmaps. She has always been a promoter of user insights and has a vast experience in using these to make customer centric design decisions.

  • Stephen M. Walker II

    Co-Founder & CEO @ Klu.ai

    Natalia is one of the best design leaders I've worked with – and I would hire again and/or work with her in the future. If you're reading this, do yourself a favor: hire her.

  • Nina Zimmermann

    CEO @ kununu

    She has an ability to grasp user needs while always being able to translate them into business needs. Natalia knows how to make user experience and design a key differentiator to a companies success.

  • Peter Just, PhD

    Head of Science & Customer Experience @ SevenCooks

    tl,dr: Your project will be better with Natalia on board! Natalia cuts through the BS, drawing on her vast experience with Product Thinking and User Centric Design, to ask the truly relevant questions.

  • Hugo Marinho

    Engineering Manager @ Freeletics

    She faced every challenge with a can-do attitude that influenced the whole team. Her understanding of the user and ability to challenge and communicate across disciplines was fundamental to keep us on the right track.

  • Philipp Sackl-O’Neill

    Co-Founder PUSH UX

    Natalia is a rare talent in the UX space. She has the unique ability to think strategically and tactically at the same time. This makes her an excellent contributor at all levels of product creation.

  • Nata Suu.eth

    Senior UX Designer @ FLOWFACT

    Natalia was a constant mentor for me and the best manager I have had so far. She has an incredible understanding of product, user needs, and overall design strategy. She can break down complex problems and dive into creative solutions.

  • Philipp Hagspiel

    Managing Director @ Freeletics

    Natalia is a true design professional with vast expertise across the whole UX spectrum and she knows how to lead a diverse group of UX specialists both directly and indirectly. Having Natalia as a leader in any product team is a great advantage.

  • Kornelius Brunner

    Chief Product Officer @ FTAPI Software

    One of Natalia's notable strengths is her ability to understand the underlying issues behind a problem. She approaches challenges with a thoughtful and analytical mindset, which allows her to develop innovative solutions that provide long-term value.

  • Daniel Sobhani

    CEO @ Freeletics

    I have always appreciated Natalia and our collaboration. Natalia's team loved her as a leader and mentor. She successfully managed to combine deep user understanding with UX strategy and business goals. Her work ethic, communication and commitment were exceptional.

  • Monica Giambitto

    Head of Engineering @ Beyond

    She was able to carve order from chaos, guiding the leadership group in identifying our objectives and tying them back to the mission and a vision for the team. Working with her you get not only a brilliant Product expert, but also a natural leader.

  • Sally Kühnlein

    Research Manager @ Freeletics

    Throughout the 4 years that I worked with Natalia, I was increasingly impressed by how she approached her work and cooperated with people. Natalia brought new ideas, her energy and optimism to the team, which had very positive effects.

  • Wesley Stuurman

    Senior Product Manager @ Google

    Natalia is an incredibly talented and gifted design professional. Creative, hard working and very quick to grasp user problems and develop end to end solutions for these problems. I hope to work with Natalia again in the future!

  • Yannick Brillet

    Managing Director @ Freeletics

    Natalia's understanding of UX methodologies goes deep and provides the team with state-of-the-art approaches to the work. She is a team first professional that is able to inspire her team to do their best work, and it's clear that she genuinely cares about their success.

  • Julián Genoud

    Product Manager @ Meta

    Natalia is simply one of the most well-rounded designers I have ever had the pleasure of working with and an A-player. Natalia has a unique ability to understand and relate to people, which made her an excellent manager and a key team player.

  • Pratik Renuse

    TEDx Speaker | Mentor at Techstars

    Natalia is a very helpful and considerate mentor. She took time to deeply understand the project bottlenecks, and then gave her suggestions which were very valid. She is genuinely passionate about helping and seeing others grow. Highly recommend her as a mentor.

  • Wolfgang Würth

    Head of Brand @ smart

    In short: Natalia is a complete UX rockstar and a joy to work with. The research and experimental work on new audiences and user behavior were great and the work on STÆDIUM added clarity to wild and fast product development in its early stage.

  • Florian (Fritz) Friesinger

    Senior Product Designer @ Ada Health

    In moments of high demand and uncertainty, she has a unique gift for maintaining composure, steering the team in the right direction, and igniting its enthusiasm for the possibilities ahead.

  • Ana Popa

    Lead Market Researcher at Taxfix

    Natalia has a unique ability to dive deep into product challenges and transform these into strategic roadmaps. She has always been a promoter of user insights and has a vast experience in using these to make customer centric design decisions.